Hello, I’m Stela

Your partner in transformation and performance growth—for both individuals and teams.

My story

I am a Professional Certified Coach (PCC), certified by the International Coaching Federation (ICF), a Team Coach, and a Facilitator. Beyond the titles, however, I am someone who looks past numbers and strategies.

I deeply believe in the limitless potential within every person and team—often even before they discover it themselves.

My mission is simple: regardless of where you or your team aim to grow, my primary goal is to bring tangible value to your journey toward success.

Why Coaching?

I chose the path of coaching out of a desire to partner with those who refuse to settle and who are determined to reach their exact goals, turning uncertainty into a winning strategy.

După 14 ani de leadership în marketing și 7 ani în antreprenoriat am înțeles că adevărata performanță apare atunci când învățăm să navigăm prin incertitudine cu mentalitatea unui învingător.

For me, coaching was the tool that shifted my perspective on results: I learned that external events don't dictate our success; rather, it's how we choose to handle them that builds our future.

Today, I am here to help you use every transformation as a stepping stone toward the excellence I know you can achieve.

Experience

Leadership Experience & A Passion for People

As a former Marketing Director with extensive experience in Middle and Top Management, I have led teams ranging from 3 to 24 people.

My passion has always been people development; under my guidance, several team members have successfully transitioned into leadership roles.

Since 2019, as a coach and facilitator, I have been contributing to the transformational journeys of individual clients and corporate teams. I am a firm believer in continuous learning, constantly investing in my own development to sharpen my coaching and facilitation skills.

The Values That Drive Me

My approach is built on three core pillars that I bring into every session:

Empathy

To truly listen to what lies behind your words.

Goodwill

To be genuinely present and supportive in your transformation process.

Continuous Learning

Accepting that there is always more to discover—a curiosity that helps me support you better.

Beyond the Role

Who I Am Off-Stage

Coaching is built on authenticity, so here are a few details about me that you won’t find on LinkedIn.

The stage is my second home

I studied piano and composition for 9 years, then spent 3 years as a vocalist and keyboardist in a Jazz-Rock-Folk band. This taught me two essential skills: fine-tuned listening and feeling "at home" while facilitating workshops or moderating conferences. Music gave me the patience and presence required for any important conversation.

An unconventional passion – Craft Beer

If I had to pick a favorite drink, it’s a high-quality craft beer. I love discovering local brands during my travels and am even considering becoming a beer sommelier. It’s my way of appreciating creativity and small local businesses wherever I go.

Cooking as meditation

When I want to disconnect, you’ll find me in the kitchen. Kneading dough or cooking is a form of active meditation for me—a moment of pause and full presence that brings me peace and clarity.

Life lessons from my children

Beyond all my professional projects, I am a mother of two. They challenge and inspire me daily to be a better version of myself, constantly reminding me of the importance of curiosity and growth.

Beyond the Coaching Sessions

Vision, Expertise, and Dialogue

I am the author of the book “Let the coach talk: how to successfully change your career” I have been a monthly contributor for Unica magazine and have previously written for Brand MindsYou can also find my TV appearances here and here, where I discuss transforming challenges into opportunities for growth.

Let's connect!

Ready to give space to your potential?

My goal is simple: to bring value to your journey, transforming latent potential into a winning strategy and visible results.